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Creator content that doesn't look like creator content.

We brief and produce native-feeling UGC at the volume your media buyer needs to scale — with the strategic discipline most freelance creators don't bring.

UGC out-performs polished ads. Now consistently.

In 2026, the data is settled. UGC-style creative wins on Meta and TikTok — lower CPMs, higher CTRs, more efficient CPAs. The brands still leaning on agency-polish are subsidizing the brands that aren't.

But UGC is harder to run than it looks. A bad creator brief produces 50 useless videos. A good one produces 50 wins. The difference is strategic infrastructure — which is what we sell.

The UGC advantage
Lower CPMs vs. studio ads -32%
Higher CTR vs. studio ads +58%
Faster production cycle 5x
Hooks tested per concept 5+
Avg. ROAS lift in 90 days 2.4x
Based on creative-tested cohorts across our client roster — not industry averages. Your numbers will depend on your offer and category.

A roster, not a marketplace

We don't bid out your project to anyone with a ring light. Every creator on our roster has been vetted, briefed, and shipped real work. We know who fits your category before we open the casting call.

Vetted, not crowdsourced

Every creator has a portfolio reviewed by our team, a category fit assessed against your brand, and a test brief shipped before they go on a paid project.

Scandinavia + EU local

Local creators with native accents in Norway, Sweden, Denmark, Finland, Germany, Netherlands, UK and Spain. The kind of voices that don't sound imported to your audience.

Strategically briefed

We don't send creators a one-liner and a product. Every brief includes hook, angle, audience persona, reference clips, do's and don'ts — so output stays on-brand and on-strategy.

Performance-edited

Raw creator footage comes back to our editors, who cut it into 6–10 variants. Different hooks, lengths, captions, CTAs — the volume your media buyer actually deploys.

Fast turnaround

From brief approval to delivered footage in 7–10 days. Edits ship 3–4 days after that. First batch live within 14 days of kickoff, every time.

Data-loop tagged

Every clip is tagged by hook, angle, format, and creator. We see which patterns won, your media buyer sees it too, and the next round is built on what already converts.

Native — not amateur

All UGC work

Strategy first. Volume after.

01

Brief & angle map

We map your customer, your offer, and the angles competitors aren't running. Each shoot has a thesis before we cast a single creator.

02

Cast from our roster

We pick 5–15 creators per month based on category fit, voice, and the angles we're testing. You see the lineup and approve before we ship briefs.

03

Ship the briefs

Each creator gets a full brief: hook, angle, persona, references, do's and don'ts. We review their first 30 seconds before they finish the full shoot.

04

Edit for volume

Raw footage goes to our editors. Each piece becomes 6–10 cuts — different hooks, lengths, captions, aspect ratios. Ready-to-launch in your ad account.

05

Iterate on data

You ship the cuts. We watch the data with you. Next month's slate is built on the hooks and creators that already won — not gut feel.

UGC concept performance · Last cohort
Day-in-the-life3.1x ROAS
Testimonial / review2.7x ROAS
Unboxing / first-impression2.4x ROAS
Problem → solution2.2x ROAS
Avg. creators per month 15
Edited variants per creator 6–10

More creators. More cuts. More winners.

A typical UGC engagement with Marketr ships more in 30 days than most brands ship in a quarter.

15+
Vetted UGC creators briefed and shipped per client, per month
100+
Edited variants delivered each month — ready to drop into your ad account
14 days
From kickoff brief to your first batch of native creator content

UGC questions, answered

What does "UGC" actually mean for paid ads?
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In paid social, UGC means video that looks and sounds like organic content but is briefed, structured, and licensed for ad use. It's the format that out-performs polished studio ads on Meta and TikTok in 2026. The creator is a paid contractor, not someone we picked off a hashtag.
Do we own the content?
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Yes. Every UGC engagement includes full commercial usage rights for paid media. Whitelisting / Spark Ads / Partnership Ads are optional add-ons negotiated per creator — we handle the paperwork.
How big is your creator roster?
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Hundreds of vetted creators across Scandinavia and the EU, segmented by category, language, and content style. We don't share the full directory — you get the curated shortlist for your specific brief.
What if a creator's content doesn't work?
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We review the first 30 seconds of every shoot before they finish. If the angle isn't landing, we re-brief or re-cast before money is wasted. And if a creator under-delivers despite a clean brief, we replace and re-shoot at our cost.
Can you work with our existing brand guidelines?
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Always. Your brand book becomes part of every creator brief — tone, words to avoid, claim boundaries, regulatory requirements. The point of UGC isn't to abandon your brand, it's to wear it differently.
How is this different from hiring a UGC freelancer?
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Freelancers ship one video. We ship a strategy, fifteen creators, six edits per creator, and a feedback loop tied to your ad data. Same input cost, an order of magnitude more output — and you don't have to manage anyone yourself.

Ready to ship creator content at scale?

Book a free strategy call. We'll review your current UGC mix, map the angles you're missing, and scope what a first month would look like for your brand.