Vox pop shoots in the streets of Oslo, Stockholm, Copenhagen and beyond. The format that goes viral on Meta and TikTok, and converts cold traffic better than any polished ad ever will.
Street interviews are the only format that does three things at once: stops the scroll (people love watching real strangers), provides social proof at scale (a dozen real opinions in 30 seconds), and feels native to feed (because it actually is).
It's also the format almost no agency runs. Production is harder. Releases are paperwork. Weather doesn't care about your shoot schedule. We've built the infrastructure to do it at volume — so you get the upside without the operational pain.
Local crews, local languages, native accents. We don't fly a team from one city to all your shoots — we have people on the ground in the markets that matter to you.
Before any shoot, we run an angle workshop with you. What's the offer? Who's the audience? What are the 5–8 questions that will produce real, ad-worthy reactions on camera?
We scout high-traffic spots based on your audience. Karl Johan, Drottninggatan, Strøget, Mariahilfer — wherever your customer walks past. Permits and public-space rules handled.
Two-person crew minimum: interviewer + camera. We capture 30–50 short interviews over a single day. Every participant signs an on-the-spot commercial release before they leave.
Our editors mine the day's footage for the 8–12 best moments. Each becomes a hero ad. Each hero becomes 6–10 cuts — different hooks, lengths, overlays, captions.
Final cuts delivered, tagged, and ready for your ad account. Once they're live, we close the loop with your media buyer to see which hooks won — and bake that into the next shoot.
A single street shoot day produces more ready-to-launch creative than most agencies ship in two months. That's the math we're built around.
Book a free strategy call. We'll workshop the angles, pick the city, and scope what a first shoot day would deliver for your brand.