*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

/* ── PALETTE — Curve beige base, rust accent ──────────────────── */
:root {
  --ink: #0f0d0a;
  --paper: #F9F8F4;
  --cream: #f2ede4;
  --accent: #C4582B;
  --accent-light: #f7e8de;
  --accent-deep: #A04621;
  --gold: #B8860B;
  --green: #2a7a45;
  --muted: #4a4238;
  --border: #e0d8cc;
  --sans: 'DM Sans', -apple-system, 'Inter', system-ui, sans-serif;
  --serif: 'Instrument Serif', Georgia, serif;
  --display: -apple-system, 'SF Pro Display', 'Inter', system-ui, sans-serif;
}

html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  overflow-x: hidden;
  font-weight: 400;
}

/* ── NAV ──────────────────────────────────────────────────────── */
nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  padding: 0 40px; height: 64px;
  display: grid; grid-template-columns: 1fr auto 1fr;
  align-items: center;
  background: rgba(250,248,244,0);
  backdrop-filter: blur(0px);
  -webkit-backdrop-filter: blur(0px);
  border-bottom: 1px solid transparent;
  transition: background 0.3s ease, backdrop-filter 0.3s ease, border-color 0.3s ease;
  will-change: background, backdrop-filter;
}
nav.scrolled {
  background: rgba(250,248,244,0.78);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom-color: rgba(0,0,0,0.04);
}
.nav-logo { display: flex; align-items: center; text-decoration: none; color: var(--ink); }
.nav-logo .wordmark {
  font-size: 22px; font-weight: 700; letter-spacing: -0.6px;
  color: var(--ink); text-decoration: none; font-family: var(--sans);
}
.nav-logo .wordmark span { color: var(--accent); }
.nav-links { display: flex; align-items: center; gap: 4px; list-style: none; }
.nav-links li { list-style: none; }
.nav-links a {
  font-size: 14px; font-weight: 500; color: var(--muted);
  text-decoration: none; padding: 7px 16px; border-radius: 100px;
  transition: color 0.2s; white-space: nowrap; display: block;
}
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-cta {
  background: var(--paper); color: var(--ink);
  padding: 9px 22px; border-radius: 100px;
  font-size: 13px; font-weight: 600;
  transition: all 0.2s; text-decoration: none;
  margin-left: auto; display: inline-block;
  justify-self: end;
  border: 1px solid var(--border);
}
.nav-cta:hover { background: var(--accent-light); color: var(--accent); border-color: rgba(196,88,43,0.25); }

/* Mobile nav */
.hamburger {
  display: none;
  flex-direction: column; justify-content: center; gap: 5px;
  width: 36px; height: 36px;
  background: none; border: none; cursor: pointer;
  padding: 4px; justify-self: end; margin-left: auto; z-index: 200;
}
.hamburger span {
  display: block; width: 22px; height: 2px;
  background: var(--ink); border-radius: 2px;
  transition: transform 0.3s ease, opacity 0.3s ease;
  transform-origin: center;
}
.hamburger.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.hamburger.open span:nth-child(2) { opacity: 0; transform: scaleX(0); }
.hamburger.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.mobile-menu {
  display: none; position: fixed; top: 64px; left: 0; right: 0;
  background: rgba(242,237,228,0.97);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--border);
  z-index: 99; padding: 16px 0 24px;
  flex-direction: column;
}
.mobile-menu.open { display: flex; }
.mobile-menu a {
  display: block; padding: 14px 32px;
  font-size: 16px; font-weight: 600;
  color: rgba(15,13,10,0.7); text-decoration: none;
  letter-spacing: 0.01em; transition: color 0.15s;
}
.mobile-menu a:hover, .mobile-menu a.active { color: var(--ink); }
.mobile-menu .mobile-cta {
  margin: 12px 32px 0; display: block; text-align: center;
  background: var(--ink); color: var(--paper);
  padding: 14px 24px; border-radius: 100px; font-weight: 700;
}

/* ── TYPOGRAPHY ───────────────────────────────────────────────── */
h1, h2 { font-family: var(--display); font-weight: 700; }
h2 { font-size: clamp(36px, 5vw, 64px); line-height: 1.1; letter-spacing: -1px; font-weight: 700; }
h1 em, h2 em { font-style: normal; color: var(--accent); font-weight: 800; }
h3 { color: var(--ink); }

/* ── BUTTONS ──────────────────────────────────────────────────── */
.btn-primary {
  background: var(--accent); color: #fff;
  padding: 16px 36px; border-radius: 100px;
  font-family: var(--sans); font-size: 13px; font-weight: 600;
  text-decoration: none; transition: background 0.2s, transform 0.2s;
  display: inline-block; letter-spacing: 0.08em; text-transform: uppercase;
}
.btn-primary:hover { background: var(--accent-deep); transform: translateY(-1px); }

.btn-ghost {
  font-family: var(--sans); color: var(--muted);
  font-size: 13px; font-weight: 500; letter-spacing: 0.04em;
  text-decoration: none; display: inline-flex; align-items: center;
  gap: 6px; transition: color 0.2s;
}
.btn-ghost:hover { color: var(--ink); }
.btn-ghost svg { transition: transform 0.2s; }
.btn-ghost:hover svg { transform: translateX(3px); }

.btn-outline {
  border: 1px solid var(--border);
  color: var(--muted); padding: 16px 36px;
  border-radius: 100px; font-size: 13px;
  font-weight: 600; letter-spacing: 0.08em;
  text-transform: uppercase;
  text-decoration: none;
  transition: border-color 0.2s, color 0.2s;
  display: inline-block;
}
.btn-outline:hover { border-color: var(--accent); color: var(--ink); }

/* ── LAYOUT ───────────────────────────────────────────────────── */
.container { max-width: 1160px; margin: 0 auto; width: 100%; }
.section { padding: 120px 48px; }
.section:first-of-type { padding: 140px 48px; }

.section-label {
  font-size: 11px; font-weight: 600; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--muted);
  margin-bottom: 28px; display: flex; align-items: center; gap: 12px;
}
.section-lead {
  font-size: 18px; line-height: 1.7; color: var(--muted);
  font-weight: 400; max-width: 560px;
  margin-top: 24px; margin-bottom: 64px;
}

/* ── REVEAL ANIMATION ─────────────────────────────────────────── */
@keyframes fadeUp { from { opacity: 0; transform: translateY(20px); } to { opacity: 1; transform: translateY(0); } }
@keyframes heroFadeIn { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: translateY(0); } }
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }

/* ── HERO ─────────────────────────────────────────────────────── */
.hero {
  min-height: 100vh;
  display: flex; flex-direction: column; align-items: center;
  text-align: center; padding: 64px 48px 48px;
  position: relative; overflow: hidden;
  background: var(--paper);
  border-bottom: 1px solid var(--border);
}
.hero-bg { position: absolute; inset: 0; pointer-events: none; overflow: hidden; z-index: 0; }
.hero-bg .deco {
  position: absolute;
  border: 1.5px solid rgba(196,88,43,0.08);
  border-radius: 2px;
  background: rgba(196,88,43,0.015);
}
.hero-bg .deco-1 { width: 280px; height: 280px; top: 8%; right: 6%; transform: rotate(45deg); }
.hero-bg .deco-2 { width: 180px; height: 180px; top: 35%; right: 14%; transform: rotate(45deg); border-color: rgba(196,88,43,0.05); background: rgba(196,88,43,0.01); }
.hero-bg .deco-3 { width: 120px; height: 400px; top: 10%; right: 2%; border-radius: 8px; border-color: rgba(196,88,43,0.04); background: rgba(196,88,43,0.008); }
.hero-bg .deco-4 { width: 200px; height: 200px; bottom: 15%; left: -60px; transform: rotate(45deg); border-color: rgba(184,134,11,0.06); background: rgba(184,134,11,0.01); }
.hero-bg .deco-5 { width: 340px; height: 340px; top: -80px; right: 20%; transform: rotate(45deg); border-color: rgba(196,88,43,0.04); background: none; }
.hero-bg .deco-6 { width: 100px; height: 320px; bottom: 5%; right: 10%; border-radius: 8px; border-color: rgba(196,88,43,0.035); background: rgba(196,88,43,0.006); }
.hero-bg .deco-7 { width: 160px; height: 160px; top: 55%; right: 30%; transform: rotate(45deg); border-color: rgba(184,134,11,0.04); background: none; }

.hero { padding-top: 120px; padding-bottom: 0; }
.hero-grid {
  display: grid; grid-template-columns: 1fr 420px;
  gap: 56px; max-width: 1160px; margin: 0 auto;
  width: 100%; padding: 0 48px;
  position: relative; z-index: 1;
}
.hero-left { display: flex; flex-direction: column; justify-content: center; text-align: left; padding: 20px 0; }
.hero h1 {
  font-size: clamp(36px, 4.5vw, 62px);
  letter-spacing: -2px; line-height: 1.08;
  text-transform: none; font-weight: 700;
  font-family: var(--display);
}
.hero h1 em { font-style: normal; color: var(--accent); font-weight: 800; }
.hero-sub { font-family: var(--sans); font-size: 18px; color: #555; max-width: 480px; line-height: 1.65; margin-top: 24px; font-weight: 400; }
.hero-left .hero-content { animation: heroFadeIn 1s ease-out; }
.hero-actions {
  margin-top: 36px; animation: heroFadeIn 1s ease-out 0.3s both;
  display: flex; align-items: center; gap: 16px;
}
.hero-actions a { min-width: 240px; text-align: center; box-sizing: border-box; display: inline-flex; align-items: center; justify-content: center; gap: 8px; }
.hero-actions .btn-ghost { border: 1px solid var(--border); padding: 14px 32px; border-radius: 100px; }

/* Hero video column */
.hero-cases-col {
  position: relative; overflow: hidden; height: 540px;
  mask-image: linear-gradient(to bottom, transparent 0%, black 8%, black 92%, transparent 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 8%, black 92%, transparent 100%);
}
.hero-cases-track { display: flex; flex-direction: column; gap: 20px; animation: heroCasesUp 35s linear infinite; }
@keyframes heroCasesUp { from { transform: translateY(0); } to { transform: translateY(-50%); } }
.hero-case-card {
  border-radius: 16px; overflow: hidden; position: relative; flex-shrink: 0;
  box-shadow: 0 4px 20px rgba(0,0,0,0.08); aspect-ratio: 9 / 14; width: 100%;
}
.hero-case-card .video-poster { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: flex-end; padding: 20px; background-size: cover; background-position: center; }
.hero-case-card .video-poster::before { content: ''; position: absolute; inset: 0; background: linear-gradient(to top, rgba(0,0,0,0.65) 0%, rgba(0,0,0,0.1) 50%, transparent 100%); }
.hero-case-card .play-badge {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%);
  width: 48px; height: 48px; border-radius: 50%;
  background: rgba(255,255,255,0.18);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border: 1px solid rgba(255,255,255,0.4);
  display: flex; align-items: center; justify-content: center;
}
.hero-case-card .play-badge svg { color: #fff; }
.hero-case-card .hero-case-overlay { position: relative; z-index: 2; }
.hero-case-card .hco-tag {
  display: inline-block; background: var(--accent); color: #fff;
  font-size: 10px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase;
  padding: 4px 10px; border-radius: 100px; margin-bottom: 8px;
}
.hero-case-card .hco-stat { font-family: var(--display); font-size: 16px; font-weight: 700; color: #fff; letter-spacing: -0.3px; }
.hero-case-card .hco-label { font-size: 12px; color: rgba(255,255,255,0.78); font-weight: 400; margin-top: 2px; }

/* Decorative gradient posters */
.poster-1 { background-image: linear-gradient(135deg, #E07B47 0%, #C4582B 55%, #7d3217 100%); }
.poster-2 { background-image: linear-gradient(135deg, #4a5468 0%, #2c3140 55%, #15171f 100%); }
.poster-3 { background-image: linear-gradient(135deg, #f0c89d 0%, #d4956a 55%, #8a5839 100%); }
.poster-4 { background-image: linear-gradient(135deg, #3a6855 0%, #1f4a3a 55%, #0d2a1f 100%); }
.poster-5 { background-image: linear-gradient(135deg, #f0b557 0%, #c8862e 55%, #7a4f15 100%); }
.poster-6 { background-image: linear-gradient(135deg, #8a4a5e 0%, #5e2e3e 55%, #2e1520 100%); }

/* ── TAGLINE STRIP ────────────────────────────────────────────── */
.hero-logos {
  width: 100%; overflow: hidden;
  margin-left: -48px; margin-right: -48px; width: calc(100% + 96px);
  display: flex; flex-direction: column; gap: 16px;
  padding: 36px 0; background: var(--cream);
  border-top: 1px solid var(--border); border-bottom: 1px solid var(--border);
  margin-top: 48px;
  animation: heroFadeIn 1s ease-out 0.6s both;
}
.hero-logos-label {
  font-size: 11px; font-weight: 600; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--muted);
  text-align: center; opacity: 0.7;
}
.hero-logos-track { display: flex; align-items: center; gap: 56px; width: max-content; animation: marquee 55s linear infinite; }
.hero-logos-track .logo-text {
  font-family: var(--display); font-weight: 700; font-size: 22px; color: var(--ink);
  opacity: 0.35; white-space: nowrap; letter-spacing: -0.5px;
  transition: opacity 0.3s, color 0.3s;
}
.hero-logos-track .logo-text:hover { opacity: 0.85; color: var(--accent); }
.hero-logos-track .logo-text em { font-style: italic; font-family: var(--serif); font-weight: 400; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ── PAGE HERO (non-home pages) ──────────────────────────────── */
.page-hero {
  background: var(--paper);
  padding: 160px 48px 80px;
  text-align: center;
  border-bottom: 1px solid var(--border);
  position: relative;
  overflow: hidden;
}
.page-hero .container { position: relative; z-index: 1; }
.page-hero .section-label { justify-content: center; color: var(--accent); margin-bottom: 16px; }
.page-hero h1 {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(40px, 6vw, 76px); letter-spacing: -2px;
  line-height: 1.05; margin: 0 auto 24px; max-width: 900px;
}
.page-hero h1 em { font-style: normal; color: var(--accent); font-weight: 800; }
.page-hero .lead {
  font-size: 19px; color: var(--muted); line-height: 1.6;
  max-width: 620px; margin: 0 auto 40px; font-weight: 400;
}
.page-hero .hero-actions { justify-content: center; margin-top: 16px; }

/* ── FEATURED CASES ───────────────────────────────────────────── */
.featured-cases { background: var(--paper); border-bottom: 1px solid var(--border); }
.featured-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 24px; margin-top: 56px;
}
.featured-card {
  background: var(--cream); border: 1px solid var(--border);
  border-radius: 16px; overflow: hidden;
  display: flex; flex-direction: column;
  transition: transform 0.3s, box-shadow 0.3s;
  text-decoration: none; color: inherit;
}
.featured-card:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgba(0,0,0,0.08); }
.featured-card .fc-img {
  aspect-ratio: 16 / 9;
  background-size: cover; background-position: center;
  position: relative;
}
.featured-card .fc-img::before {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(to top, rgba(0,0,0,0.4) 0%, transparent 60%);
}
.featured-card .fc-tag {
  position: absolute; top: 20px; left: 20px;
  background: var(--accent); color: #fff;
  font-size: 10px; font-weight: 700; letter-spacing: 0.10em;
  text-transform: uppercase; padding: 6px 12px; border-radius: 100px;
}
.featured-card .fc-body {
  padding: 32px 32px 28px;
  display: flex; flex-direction: column; gap: 16px; flex: 1;
}
.featured-card .fc-brand {
  font-family: var(--display); font-size: 14px; font-weight: 600;
  color: var(--muted); letter-spacing: 0.02em;
}
.featured-card h3 {
  font-family: var(--display); font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 700; line-height: 1.2; letter-spacing: -0.5px;
  color: var(--ink); margin: 0;
}
.featured-card .fc-desc { font-size: 15px; color: var(--muted); line-height: 1.6; }
.featured-card .fc-metrics {
  display: flex; gap: 32px; flex-wrap: wrap;
  padding-top: 16px; border-top: 1px solid var(--border);
  margin-top: auto;
}
.featured-card .fc-metric { display: flex; flex-direction: column; gap: 4px; }
.featured-card .fc-metric-val {
  font-family: var(--display); font-size: 24px; font-weight: 700;
  letter-spacing: -0.5px; color: var(--accent); line-height: 1;
}
.featured-card .fc-metric-label { font-size: 11px; color: var(--muted); letter-spacing: 0.02em; }
.featured-card .fc-cta {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 13px; font-weight: 600; color: var(--accent);
  text-decoration: none; transition: gap 0.2s;
  margin-top: 4px;
}
.featured-card:hover .fc-cta { gap: 10px; }

/* ── WHY MARKETR / VALUE PROP SECTION ─────────────────────────── */
.angles-section { background: var(--cream); border-bottom: 1px solid var(--border); }
.angles-inner { display: grid; grid-template-columns: 1fr 1.1fr; gap: 80px; align-items: center; }
.value-grid { display: flex; gap: 12px; margin-top: 8px; flex-wrap: wrap; }
.value-pill { padding: 16px 20px; background: #fff; border: 1px solid var(--border); border-radius: 10px; flex: 1; min-width: 120px; }
.value-pill .vp-label { font-size: 14px; font-weight: 600; color: var(--accent); margin-bottom: 4px; }
.value-pill .vp-desc { font-size: 12px; color: var(--muted); line-height: 1.5; }
.value-pill.accent { background: var(--accent); border-color: var(--accent); }
.value-pill.accent .vp-label { color: #fff; }
.value-pill.accent .vp-desc { color: rgba(255,255,255,0.85); }
.value-divider { font-size: 20px; color: var(--ink); opacity: 0.4; display: flex; align-items: center; }

/* Stats card */
.stats-card {
  background: #fff; border-radius: 14px; padding: 40px;
  border: 1px solid var(--border); box-shadow: 0 2px 12px rgba(0,0,0,0.04);
}
.stats-label { font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin-bottom: 28px; }
.stats-row { display: flex; justify-content: space-between; align-items: baseline; padding: 16px 0; border-top: 1px solid var(--border); }
.stats-row:first-child { border-top: none; padding-top: 0; }
.stats-name { font-size: 13px; color: var(--muted); }
.stats-val { font-size: 28px; font-weight: 700; letter-spacing: -1px; color: var(--accent); }
.stats-output { margin-top: 8px; padding-top: 24px; border-top: 1px solid var(--border); display: flex; justify-content: space-between; align-items: baseline; }
.stats-output .stats-name { font-size: 14px; font-weight: 600; color: var(--ink); }
.stats-output .stats-val { font-size: 44px; }
.stats-note {
  margin-top: 20px; padding: 14px;
  background: var(--accent-light); border: 1px solid rgba(196,88,43,0.18);
  border-radius: 8px; font-size: 12px; font-style: italic;
  color: var(--muted); line-height: 1.55;
}

/* ── SERVICES ─────────────────────────────────────────────────── */
.offer { background: var(--cream); border-bottom: 1px solid var(--border); padding-top: 120px; }
.offer-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 1px; background: var(--border);
  margin-top: 72px; border: 1px solid var(--border);
}
.offer-card { background: #fff; padding: 48px 40px; transition: background 0.25s; cursor: default; }
.offer-card:hover { background: #f9f7f3; }
.offer-icon { width: 44px; height: 44px; margin-bottom: 24px; color: var(--accent); }
.offer-card h3 { font-size: 22px; font-weight: 600; margin-bottom: 12px; letter-spacing: -0.3px; color: var(--ink); }
.offer-card p { font-size: 14px; color: var(--muted); line-height: 1.7; font-weight: 300; }

/* Two-up feature service cards (UGC + Street) */
.services-feature {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 16px; margin-top: 72px;
}
.service-feature-card {
  background: #fff; border: 1px solid var(--border);
  border-radius: 16px; padding: 48px 44px;
  display: flex; flex-direction: column; gap: 18px;
  text-decoration: none; color: inherit;
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s, border-color 0.2s;
}
.service-feature-card:hover {
  background: #f9f7f3;
  transform: translateY(-4px);
  box-shadow: 0 16px 40px rgba(0,0,0,0.08);
  border-color: var(--accent);
}
.service-feature-card .sf-icon { width: 52px; height: 52px; color: var(--accent); }
.service-feature-card h3 { font-family: var(--display); font-size: 28px; font-weight: 700; color: var(--ink); letter-spacing: -0.4px; margin: 0; }
.service-feature-card .sf-desc { font-size: 16px; color: var(--muted); line-height: 1.6; }
.service-feature-card .sf-bullets { list-style: none; padding: 0; display: flex; flex-direction: column; gap: 10px; margin-top: 8px; }
.service-feature-card .sf-bullets li { font-size: 14px; color: var(--ink); display: flex; gap: 10px; align-items: flex-start; }
.service-feature-card .sf-bullets li::before { content: '\2713'; color: var(--accent); font-weight: 700; flex-shrink: 0; }
.service-feature-card .sf-cta {
  margin-top: auto; padding-top: 24px;
  border-top: 1px solid var(--border);
  font-size: 13px; font-weight: 700; color: var(--accent);
  display: inline-flex; align-items: center; gap: 6px;
  letter-spacing: 0.08em; text-transform: uppercase;
  transition: gap 0.2s;
}
.service-feature-card:hover .sf-cta { gap: 12px; }

@media (max-width: 900px) { .services-feature { grid-template-columns: 1fr; } }

/* ── WORK GRID ────────────────────────────────────────────────── */
.cases { background: var(--paper); border-bottom: 1px solid var(--border); }
.cases .section-label { color: var(--accent); }
.cases-header-row { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 24px; flex-wrap: wrap; gap: 24px; }
.cases h2 { font-size: clamp(28px, 3.8vw, 52px); margin: 0; }

/* Filter chips */
.work-filters {
  display: flex; gap: 10px; flex-wrap: wrap;
  margin-top: 32px; margin-bottom: 32px;
}
.work-filter {
  font-family: var(--sans); font-size: 13px; font-weight: 500;
  color: var(--muted); padding: 9px 18px;
  border: 1px solid var(--border); background: transparent;
  border-radius: 100px; cursor: pointer;
  transition: all 0.2s;
}
.work-filter:hover { color: var(--ink); border-color: var(--ink); }
.work-filter.active { background: var(--ink); color: var(--paper); border-color: var(--ink); }

.work-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 24px; }
.work-card {
  background: var(--cream); border: 1px solid var(--border);
  border-radius: 14px; overflow: hidden; position: relative;
  aspect-ratio: 9 / 14; cursor: pointer;
  transition: transform 0.3s ease, box-shadow 0.3s ease;
  text-decoration: none; color: inherit; display: block;
}
.work-card:hover { transform: translateY(-4px); box-shadow: 0 12px 40px rgba(0,0,0,0.08); }
.work-card .work-poster { position: absolute; inset: 0; background-size: cover; background-position: center; }
.work-card .work-poster::before { content: ''; position: absolute; inset: 0; background: linear-gradient(to top, rgba(0,0,0,0.75) 0%, rgba(0,0,0,0.1) 50%, transparent 100%); }
.work-card .play-badge {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%);
  width: 56px; height: 56px; border-radius: 50%;
  background: rgba(255,255,255,0.18); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border: 1px solid rgba(255,255,255,0.4);
  display: flex; align-items: center; justify-content: center;
  transition: background 0.2s;
}
.work-card:hover .play-badge { background: var(--accent); border-color: var(--accent); }
.work-info { position: absolute; bottom: 0; left: 0; right: 0; padding: 18px 20px; z-index: 2; }
.work-tag { display: inline-block; background: var(--accent); color: #fff; font-size: 9px; font-weight: 700; letter-spacing: 0.10em; text-transform: uppercase; padding: 4px 10px; border-radius: 100px; margin-bottom: 10px; }
.work-title { font-size: 14px; font-weight: 600; color: #fff; line-height: 1.3; letter-spacing: -0.2px; }
.work-meta { font-size: 12px; color: rgba(255,255,255,0.78); margin-top: 4px; }

@media (max-width: 900px) { .work-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .work-grid { grid-template-columns: 1fr 1fr; gap: 10px; } }

/* ── PROCESS ──────────────────────────────────────────────────── */
.process { background: var(--cream); border-bottom: 1px solid var(--border); }
.process-inner { display: grid; grid-template-columns: 1fr 1.1fr; gap: 80px; align-items: start; }
.process-steps { display: flex; flex-direction: column; gap: 0; margin-top: 56px; }
.process-step { display: flex; gap: 28px; padding: 36px 0; border-top: 1px solid var(--border); cursor: default; transition: padding-left 0.2s; }
.process-step:hover { padding-left: 8px; }
.process-step:last-child { border-bottom: 1px solid var(--border); }
.process-step-num { font-size: 13px; color: var(--muted); min-width: 28px; padding-top: 4px; font-weight: 500; }
.process-step h3 { font-size: 22px; font-weight: 600; margin-bottom: 8px; letter-spacing: -0.3px; color: var(--ink); }
.process-step p { font-size: 14px; color: var(--muted); line-height: 1.7; font-weight: 300; }
.process-visual {
  position: sticky; top: 120px; background: #fff;
  border: 1px solid var(--border); border-radius: 16px; padding: 40px;
  display: flex; flex-direction: column; gap: 20px;
  box-shadow: 0 2px 12px rgba(0,0,0,0.04);
}
.visual-label { font-size: 11px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.metric-bar { display: flex; flex-direction: column; gap: 8px; }
.metric-bar-label { display: flex; justify-content: space-between; font-size: 13px; font-weight: 500; color: var(--ink); }
.metric-bar-track { height: 6px; background: var(--border); border-radius: 3px; overflow: hidden; }
.metric-bar-fill { height: 100%; background: var(--accent); border-radius: 3px; transform-origin: left; }
.visual-divider { height: 1px; background: var(--border); }
.visual-metric { display: flex; justify-content: space-between; align-items: baseline; }
.visual-metric-label { font-size: 13px; color: var(--muted); font-weight: 300; }
.visual-metric-val { font-size: 28px; font-weight: 700; letter-spacing: -0.5px; color: var(--ink); }

/* ── COMPARISON TABLE ─────────────────────────────────────────── */
.compare-section { background: var(--paper); border-bottom: 1px solid var(--border); }
.compare-table {
  display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr;
  margin-top: 56px;
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: 16px; overflow: hidden;
}
.compare-table > div {
  padding: 22px 24px;
  border-top: 1px solid var(--border);
  border-right: 1px solid var(--border);
  display: flex; align-items: center;
  font-size: 14px;
  min-height: 64px;
}
.compare-table > div:nth-child(4n) { border-right: none; }
.compare-table > div:nth-child(-n+4) { border-top: none; }
.compare-row-label { font-weight: 500; color: var(--ink); }
.compare-cell { color: var(--muted); font-size: 13px; line-height: 1.5; }
.compare-cell.yes { color: var(--accent); font-weight: 600; font-size: 14px; }
.compare-cell.no { color: var(--muted); opacity: 0.55; }

.compare-header { font-family: var(--display); font-size: 14px; font-weight: 700; letter-spacing: -0.2px; }
.compare-header.us { background: var(--accent); color: #fff; }
.compare-header.them { background: var(--cream); color: var(--muted); }
.compare-row-marketr { background: rgba(196,88,43,0.05); }

@media (max-width: 768px) {
  .compare-table { grid-template-columns: 1fr; }
  .compare-table > div { border-right: none; }
  .compare-table > div:nth-child(4n) { border-bottom: 4px solid var(--border); }
}

/* ── HIGHLIGHT / PERF BAND ────────────────────────────────────── */
.perf { background: var(--accent); color: #fff; padding: 160px 48px; position: relative; overflow: hidden; }
.perf::before { content: ''; position: absolute; inset: 0; background: radial-gradient(ellipse at 20% 40%, rgba(255,255,255,0.10) 0%, transparent 60%); pointer-events: none; }
.perf .container { position: relative; }
.perf .section-label { color: rgba(255,255,255,0.7); }
.perf h2 { color: #fff; font-size: clamp(36px, 5.5vw, 76px); }
.perf h2 em { color: #fff; opacity: 0.75; }
.perf .section-lead { color: rgba(255,255,255,0.88); }
.perf-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 1px; background: rgba(255,255,255,0.18);
  margin-top: 64px; border-radius: 14px; overflow: hidden;
}
.perf-stat { background: var(--accent); padding: 40px 32px; }
.perf-stat .stat-num {
  font-family: var(--display); font-size: clamp(38px, 4.5vw, 56px);
  font-weight: 700; letter-spacing: -1.5px; color: #fff; line-height: 1; margin-bottom: 8px;
}
.perf-stat .stat-label { font-size: 13px; color: rgba(255,255,255,0.88); line-height: 1.5; }

/* ── TESTIMONIALS ─────────────────────────────────────────────── */
.testimonials { background: var(--paper); border-bottom: 1px solid var(--border); }
.testimonials-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 20px; margin-top: 56px;
}
.testimonial-card {
  background: var(--cream); border: 1px solid var(--border);
  border-radius: 14px; padding: 32px 28px;
  display: flex; flex-direction: column; gap: 20px;
  transition: background 0.2s, border-color 0.2s;
}
.testimonial-card:hover { background: #ede5d6; border-color: var(--accent); }
.testimonial-card .quote-mark {
  font-family: var(--serif); font-size: 40px;
  color: var(--accent); line-height: 0.4;
  font-style: italic;
}
.testimonial-card blockquote {
  font-family: var(--serif); font-size: 18px;
  line-height: 1.5; color: var(--ink); font-style: normal;
  margin: 0; flex: 1;
}
.testimonial-card .person {
  display: flex; align-items: center; gap: 12px;
  padding-top: 16px; border-top: 1px solid var(--border);
}
.testimonial-card .avatar {
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--border); border: 1px solid var(--border);
  flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--display); font-size: 14px; font-weight: 700;
  color: var(--muted);
  background-size: cover; background-position: center;
}
.testimonial-card .person-meta { display: flex; flex-direction: column; gap: 2px; }
.testimonial-card .person-name { font-size: 14px; font-weight: 600; color: var(--ink); }
.testimonial-card .person-role { font-size: 12px; color: var(--muted); }

@media (max-width: 900px) {
  .testimonials-grid { grid-template-columns: 1fr; }
}

/* ── TEAM ─────────────────────────────────────────────────────── */
.team-section { background: var(--cream); border-bottom: 1px solid var(--border); }
.team-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 20px; margin-top: 56px;
}
.team-card {
  background: var(--paper); border: 1px solid var(--border);
  border-radius: 14px; padding: 28px 24px;
  display: flex; flex-direction: column; align-items: flex-start;
  text-align: left;
  transition: background 0.2s, transform 0.2s;
}
.team-card:hover { transform: translateY(-3px); }
.team-photo {
  width: 100%; aspect-ratio: 1 / 1;
  border-radius: 12px; background: var(--border);
  background-size: cover; background-position: center;
  margin-bottom: 20px;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--display); font-size: 38px; font-weight: 700;
  color: rgba(15,13,10,0.18); letter-spacing: -2px;
}
.team-name { font-family: var(--display); font-size: 18px; font-weight: 700; color: var(--ink); letter-spacing: -0.3px; margin-bottom: 4px; }
.team-role { font-size: 13px; color: var(--accent); font-weight: 500; margin-bottom: 12px; letter-spacing: 0.01em; }
.team-bio { font-size: 13px; color: var(--muted); line-height: 1.6; }

@media (max-width: 900px) { .team-grid { grid-template-columns: repeat(2, 1fr); } }

/* ── PRICING / TIERS (used on UGC / Street pages) ─────────────── */
.tiers-section { background: var(--cream); border-bottom: 1px solid var(--border); }
.tiers-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 16px; margin-top: 56px;
}
.tier-card {
  background: #fff; border: 1px solid var(--border);
  border-radius: 16px; padding: 36px 32px;
  display: flex; flex-direction: column; gap: 16px;
}
.tier-card.featured { border-color: var(--accent); border-width: 2px; box-shadow: 0 12px 32px rgba(196,88,43,0.10); }
.tier-card .tier-tag {
  font-size: 10px; font-weight: 600; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--accent);
}
.tier-card h3 { font-family: var(--display); font-size: 24px; font-weight: 700; color: var(--ink); }
.tier-card .tier-desc { font-size: 14px; color: var(--muted); line-height: 1.6; }
.tier-card ul { list-style: none; padding: 0; display: flex; flex-direction: column; gap: 10px; margin-top: 8px; }
.tier-card ul li { font-size: 14px; color: var(--ink); display: flex; gap: 10px; align-items: flex-start; }
.tier-card ul li::before { content: '\2713'; color: var(--accent); font-weight: 700; flex-shrink: 0; margin-top: 2px; }
.tier-card .tier-cta {
  margin-top: auto; padding-top: 16px;
  border-top: 1px solid var(--border);
  font-size: 13px; font-weight: 600; color: var(--accent);
  text-decoration: none;
  display: inline-flex; align-items: center; gap: 6px;
  transition: gap 0.2s;
}
.tier-card .tier-cta:hover { gap: 10px; }

@media (max-width: 900px) { .tiers-grid { grid-template-columns: 1fr; } }

/* ── CITIES / MAP (Street Interviews) ─────────────────────────── */
.cities-section { background: var(--paper); border-bottom: 1px solid var(--border); }
.cities-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 12px; margin-top: 48px;
}
.city-card {
  background: var(--cream); border: 1px solid var(--border);
  border-radius: 12px; padding: 22px 24px;
  display: flex; flex-direction: column; gap: 6px;
  transition: background 0.25s, transform 0.2s;
}
.city-card:hover { background: var(--accent-light); transform: translateY(-2px); }
.city-card.standard { border-color: var(--border); }
.city-card.travel { background: var(--paper); }
.city-name { font-family: var(--display); font-size: 18px; font-weight: 700; color: var(--ink); letter-spacing: -0.3px; }
.city-meta { font-size: 12px; color: var(--muted); }
.city-card.standard .city-meta { color: var(--accent); font-weight: 500; }

@media (max-width: 900px) { .cities-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .cities-grid { grid-template-columns: 1fr; } }

/* ── FAQ ──────────────────────────────────────────────────────── */
.faq-section { background: var(--paper); padding: 100px 48px; border-bottom: 1px solid var(--border); }
.faq-section .container { display: block; }
.faq-header { text-align: center; margin-bottom: 48px; }
.faq-header .section-label { justify-content: center; }
.faq-list { display: grid; grid-template-columns: 1fr 1fr; gap: 0 40px; margin-top: 0; }
.faq-item { border-top: 1px solid var(--border); padding: 28px 0; cursor: pointer; }
.faq-item:last-child, .faq-item:nth-last-child(2) { border-bottom: 1px solid var(--border); }
.faq-q { display: flex; justify-content: space-between; align-items: center; gap: 24px; }
.faq-q span { font-size: 19px; font-weight: 600; letter-spacing: -0.2px; color: var(--ink); }
.faq-toggle {
  width: 28px; height: 28px; border-radius: 50%;
  border: 1px solid var(--border);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0; font-size: 18px; color: var(--muted);
  transition: all 0.2s; font-weight: 300;
}
.faq-item.open .faq-toggle { background: var(--ink); color: var(--paper); border-color: var(--ink); transform: rotate(45deg); }
.faq-a {
  font-size: 15px; color: var(--muted); line-height: 1.7; font-weight: 300;
  max-height: 0; overflow: hidden;
  transition: max-height 0.4s ease, padding-top 0.3s;
  padding-top: 0;
}
.faq-item.open .faq-a { max-height: 400px; padding-top: 16px; }

/* ── CTA / BOOK ───────────────────────────────────────────────── */
.cta-section { background: var(--cream); padding: 140px 48px; text-align: center; position: relative; overflow: hidden; border-bottom: 1px solid var(--border); }
.cta-section::before { content: ''; position: absolute; inset: 0; background: radial-gradient(ellipse 60% 50% at 50% 50%, rgba(196,88,43,0.06), transparent); pointer-events: none; }
.cta-section h2 { color: var(--ink); font-size: clamp(32px, 4vw, 56px); margin: 0 auto 24px; max-width: 700px; position: relative; z-index: 1; }
.cta-section h2 em { color: var(--accent); }
.cta-section p { color: var(--muted); font-size: 17px; font-weight: 300; margin-bottom: 48px; max-width: 460px; margin-left: auto; margin-right: auto; line-height: 1.7; position: relative; z-index: 1; }
.cta-group { display: flex; justify-content: center; align-items: center; gap: 16px; flex-wrap: wrap; position: relative; z-index: 1; }

/* ── FOOTER ───────────────────────────────────────────────────── */
.site-footer { background: var(--paper); padding: 48px; }
.footer-inner { max-width: 1160px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 20px; padding-top: 32px; border-top: 1px solid var(--border); }
.footer-inner .fn { font-size: 20px; font-weight: 700; color: var(--ink); letter-spacing: -0.5px; }
.footer-inner .fn span { color: var(--accent); }
.footer-inner .fl { display: flex; gap: 24px; list-style: none; flex-wrap: wrap; }
.footer-inner .fl a { font-size: 13px; color: var(--muted); text-decoration: none; transition: color 0.2s; }
.footer-inner .fl a:hover { color: var(--ink); }
.footer-inner p { font-size: 12px; color: var(--muted); opacity: 0.6; }

/* ── BOOK PAGE ────────────────────────────────────────────────── */
.book-section {
  background: var(--paper);
  padding: 140px 48px 80px;
  border-bottom: 1px solid var(--border);
}
.book-inner {
  max-width: 1160px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 60px;
  align-items: start;
}
.book-left .book-eyebrow {
  font-size: 11px; font-weight: 600; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--accent); margin-bottom: 24px;
}
.book-left h1 {
  color: var(--ink);
  font-size: clamp(32px, 4vw, 56px); line-height: 1.05;
  margin-bottom: 24px; letter-spacing: -1.5px;
  font-weight: 700;
}
.book-left h1 em { color: var(--accent); font-style: normal; font-weight: 800; }
.book-left .book-desc { font-size: 17px; color: var(--muted); line-height: 1.7; margin-bottom: 32px; max-width: 420px; }
.book-list {
  display: flex; flex-direction: column; gap: 0;
  margin-top: 16px;
}
.book-list-item {
  display: flex; align-items: flex-start; gap: 14px;
  padding: 18px 0; border-top: 1px solid var(--border);
}
.book-list-item:last-child { border-bottom: 1px solid var(--border); }
.book-list-item .bullet { width: 3px; min-width: 3px; height: 36px; border-radius: 2px; background: var(--accent); margin-top: 4px; }
.book-list-item h4 { font-family: var(--sans); font-size: 15px; font-weight: 600; color: var(--ink); margin-bottom: 4px; }
.book-list-item p { font-size: 13px; color: var(--muted); line-height: 1.5; margin: 0; }

.book-right {
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 48px 40px;
  min-height: 540px;
  display: flex; flex-direction: column;
  align-items: center; justify-content: center;
  text-align: center; gap: 16px;
}
.book-placeholder { text-align: center; }
.book-placeholder svg { color: var(--accent); margin-bottom: 20px; opacity: 0.7; }
.book-placeholder h3 { font-family: var(--display); font-size: 22px; font-weight: 700; color: var(--ink); margin-bottom: 10px; }
.book-placeholder p { font-size: 14px; color: var(--muted); line-height: 1.6; max-width: 320px; margin: 0 auto 24px; }

@media (max-width: 900px) {
  .book-inner { grid-template-columns: 1fr; gap: 40px; }
  .book-section { padding: 100px 20px 60px; }
}

/* ── RESPONSIVE ───────────────────────────────────────────────── */
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-cases-col { display: none; }
  .angles-inner, .process-inner, .offer-grid, .perf-grid, .featured-grid, .testimonials-grid {
    grid-template-columns: 1fr;
  }
  .offer-grid { grid-template-columns: 1fr; }
  .process-visual { position: static; }
  .cta-section { padding: 80px 20px; }
  .work-grid { grid-template-columns: repeat(2, 1fr); }
  .section { padding: 80px 20px; }
  .page-hero { padding: 120px 20px 60px; }
}
@media (max-width: 768px) {
  nav { padding: 0 20px; height: 56px; grid-template-columns: auto 1fr auto; }
  nav .nav-logo { justify-self: start; }
  .nav-links { display: none !important; }
  .hamburger { display: flex; }
  nav .nav-cta { display: none; }

  .hero { padding: 100px 20px 0; }
  .hero-grid { padding: 0 !important; }
  .hero-actions { flex-direction: column; align-items: stretch; gap: 12px; text-align: center; }
  .hero-actions a { min-width: 0; }
  .hero-logos { margin-top: 20px !important; margin-left: -20px !important; margin-right: -20px !important; width: calc(100% + 40px) !important; padding: 28px 0 !important; }
  .hero-logos-track { gap: 36px; }
  .hero-logos-track .logo-text { font-size: 18px; }

  .perf { padding: 80px 20px; }
  .faq-section { padding: 60px 20px; }
  .faq-list { grid-template-columns: 1fr; }
  .cta-section { padding: 80px 20px; }
  .site-footer { padding: 32px 20px; }
  h1 { font-size: clamp(28px, 8vw, 48px); }
  h2 { font-size: clamp(24px, 6vw, 40px) !important; }
  .hero h1 br { display: none; }
}