We make the creative. Ristal buys the media and scales only what works. Since mid-April we've shipped ~500 creatives across 5 languages — and today about two-thirds of their ad budget rides on our creatives (up from a standing start), out-returning their in-house ads.
Ristal runs a fast-scaling home & garden brand across five markets. Their team is sharp at media buying — but scaling paid social eats creative faster than any in-house team can feed it.
Winning on Meta today is a volume game: you need a constant stream of fresh angles, formats and languages so the media buyer always has something new to scale. Producing that — statics, AI video, AI voiceovers and UGC, localized into five languages — was the bottleneck.
So they brought us in for one job: be the creative engine. They keep the media buying in-house and scale only what proves out.
Performance-based pricing: our fee scales with the ad spend our creatives earn, so our incentive is aligned with Ristal's — we're motivated to make ads good enough that the media buyer keeps putting budget behind them.
We ship creative in batches across every format — statics, AI video, AI voiceover and UGC — so winning angles surface fast and the account never runs dry. ~500 creatives across ~50 batches so far.
Every winning concept is built for NO, SE, DK, FI and EN — native voiceovers and on-screen copy, not machine translation — so the same idea scales across all of Ristal's markets.
Ristal keeps full control of the ad account and only pours budget into what performs. Our creatives compete for that budget on merit — and have won the majority of it.
A sample of the concepts we produce for Ristal — statics, AI video, AI voiceover and UGC, localized across markets.
A snapshot of the creative system — built and tested across every format and all five markets.
Makes the creative — volume, every format, 5 languages
Buys the media & scales only the winners
We're paid a % of the spend our creatives earn
Really great work from you guys — excited to see how far we can push this going forward.
— Jonathan, Founder, Ristal
We build the volume of creative your media buyer needs to scale — with pricing that scales with the results it drives. Book a call and we'll scope a first batch.
Book a Free Strategy Call